Haier is a global leader in home appliance manufacturing, founded in 1984 in China. The company is known for its diverse range of products including refrigerators, washing machines, televisions, ovens and air conditioners.

Haier stands out through innovation and advanced technology, emphasizing smart and energy-efficient solutions. The brand has gained international recognition due to the quality of its products and its effective marketing and distribution strategies.

In 2016, Haier acquired the home appliance division of General Electric, strengthening its position in the global market. The company is appreciated for its modern design and commitment to customer satisfaction, being present in more than 100 countries.